SIMPLE WAYS TO OPTIMISE TRAFFIC TO YOUR WEBSITE
One of the things you’ve probably seen being pushed a lot by website designers and Internet marketing “experts” is Search Engine Optimisation, or SEO.
The idea is simple: you design your website and write the copy on it in such a way that when people are searching online for products and services, your site is the one the search engines decide is the best match, or the most “relevant”. In addition you also need people linking to your site, but they need to be the right people and they need to link to you in the right way.
Here are some simple (and very safe) techniques that you can put into practice right away to get your website appearing near the top of the search engines:
1. Know exactly what your customers are searching for! Before you begin to market your site on the web, it’s vital you know exactly what the people you want to become your customers are looking for.
So, what will a potential customer type into a search engine to find your particular product or service? Here’s how to find out: use Word Tracker, http://www.WordTracker.com It gives you the results of the most popular search terms typed in by searchers for that month, and helps you narrow down and select the best search terms to get a response from people searching for the products and services you sell. You can also use Google’s free keyword tool in your Adwords account.
2. Include your keywords in your domain name and your file names. If you have an existing website for your business, you’re probably stuck with it. This isn’t necessarily a problem, but if you’re looking at a new website, it’s a good idea to have your main keyword in the domain name. For example, if your business was “wedding cakes”, and this was the search term you’d identified as being the best one for you, then you might consider the domain
Then, each page on your website should be optimised for a different search term. For example, if we take the wedding cake example, you might have a page under your main page which is about “vegetarian wedding cakes”. You would name the file vegetarian-wedding-cakes.html.
3. Write your page copy so it’s attractive to the search engines. It’s a mistake to think you can get better rankings by using your keywords more. Page content is increasingly less important – but it still counts. So here are some simple tips for writing search-engine optimised body copy:
• Ensure your search term appears in the first few words of the headline of your page.
• Ensure your search term appears once in every block of 125 words of body-copy and subheadings. It can appear anywhere in the block, (with the exception of the very first one, where it should be in the first 90 characters).
• Include at least one HTML link which contains your search term in the link copy. The easiest way to do this is to have a link at the bottom of the page linking to the top e.g. “Back to top of speciality wedding cakes”.
Once your site is search engine friendly, we begin the entire process of link building – getting high quality sites linking to you in the correct way. If you put these 4 tips into practice – and they’re all pretty easy and straightforward – you’ll not only save yourself a lot of money, but it will also increase your chances of getting highly-qualified, eager, and, best of all FREE traffic to your site from the search engines.