POUR YOUR OWN PINT

December 10, 2012

Imagine going into a pub, to an event, stadium or racecourse and being able to pour your own pint. Technology is everywhere controlling our World and now it will allow you to pour your own pint.

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THE FOUR KEG WALL

Pour your own Pint –The system that allows your customer to pour their own draught beer, either from a table, beer wall or mobile unit.

The ideal solution for volume businesses and customers pay for every drop of beer.

This system, new to the market can be fixed or mobile. The fixed solution is for new builds or refurbishments as beer lines need to be run to the table. The mobile is ideal for events, stadia or any volume occasion. The mobile unit holds 2 kegs and gas. The beer wall holds four kegs and gas and will therefore service more people, ideal for volume occasions like stadiums. The system works wirelessly and staff are totally in control from behind the bar or a central point. The customer purchases an i-button from the bar or cash point and this allows them to pour beer to value on the i-button. The system has a number of advantages including:

  • Instantly increases profitability as customer pays for every drop of beer dispensed
  • It saves time and allows staff to focus on other areas
  • It has proven success in where it has been installed with customers booking beer tables in advance when there is a major event
  • The screen on beer pump allows customer to order other drinks and food directly from table
  • Mobile units provide a solution to volume environments or in temporary situations such as marquees.

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A TABLE TOP UNIT COMPLETE WITH TABLET

The draught beer unit above shows the beer taps complete with tablet which can be used for ordering food, alternative drinks and would connect to the tills so the orders can be bought to the table. The tablet can also be used for advertising to improve the pay back or advertise future events and menu items.

This technology has use throughout the hospitality industry and has tremendous appeal to the customer. Imagine being able to book your own beer table in your pub to watch a major event on the big screen or going to that major event and not having to queue for a pint.

The capital outlay is offset by a number of factors including it allows you to serve more beer, there is no waste and you can sell advertising space on the tablet.

If this is of interest please contact me for further details


THE UK HOSPITALITY INDUSTRY AND HEALTHY EATING

July 5, 2012

THE UK HOSPITALITY INDUSTRY AND HEALTHY EATING

As a nation we struggle to eat healthy and take sufficient exercise to burn off the calories we consume, we put the blame on our busy lifestyles and eating on the run. This is where the hospitality industry as a whole can play its part.

 The UK hospitality industry has to play its part in improving the nation’s health. The industry in various guises provides in excess of 8 billion meals a year, including food eaten in hotels, restaurants, coffee shops, work place, leisure facilities, hospitals, schools and armed forces.

In recent years survey results show that as a nation we are making improvements in our diets, but like the school report we can do better, we are now on average eating 4.5 portions of fruit and vegetables per day. Therefore the power of communication is getting through, so as a hospitality industry what can we do.

Despite all of the good efforts of recent years people still continue to eat too much and not do sufficient activity and as we consume more calories than we burn off this leads to weight gain. The carrying of excess weight puts us at greater risk of a whole range of serious health problems including type 2 diabetes, heart disease, strokes and some cancers.

There are a number of ways of educating people. The UK hospitality industry as a whole needs to help the population make healthier choices by ensuring that through menus, counter and buffet displays it highlights the healthy food and drink choices.

Diners constantly look to food service operators to be innovative in their approach and we have seen demand move to lighter dishes and healthy cuisine utilising locally sourced products. The promoting and producing healthy food can come in a number of ways including:

  •          Promoting the eating of five fruits and vegetables per day
  •          Promoting fresh fish on menus
  •          Promoting stir-fry cooking
  •          Promote starchy foods, particularly whole grain varieties
  •          Reduce the amount of salt in cooking
  •          Removal of artificial trans fats from foods
  •          Reduce saturated fats and sugars in our foods
  •          Provide calorie information on menus and websites
  •          Provide nutritional information on dishes on menus and websites

In schools we can educate our children by utilising tools like the eatwell plate, which clearly demonstrates the proportion of the food types we should consume to maintain a balanced and healthy diet.

As the hospitality industry we can help create the right environment to empower and support people to make informed balanced choices that will help lead to healthier lives. The Department of Health has created the Public Health Responsibility Deal; visit http://responsibilitydeal.dh.gov.uk, for hospitality businesses to make significant contributions to improving public health by helping to create this environment. Business can sign up to the Responsibility Deal to commit to take action to improve public health, information on how to sign up is on the website. As part of this pledge you can communicate to your customers the importance of healthy eating through Change4Life and gain approval for your activities. The Change4Life brand is a popular trusted health brand and can be used to communicate a wider message to your customers, see www.nhs.uk/Change4Life. The Change4Life website provides more information on eating healthier and keeping active.

As an individual in the hospitality industry whatever we can do to help produce healthier living will go to reducing the level of obesity in the UK therefore improving the nation’s health.

If you require assistance in providing and promoting healthier options or providing nutritional information please contact me.

 


ENHANCING THE CUSTOMER EXPERIENCE

March 27, 2012

In looking at enhancing our customer experience we never have to lose sight of the fact that the customer is King. In today’s very competitive market place it’s those businesses that put themselves out for their customer and also train this philosophy into all their team that succeed, to help your team get on board with this why not offer them an incentive for exceptional customer service. The cost of getting new customers is a big cost to which you also need to allocate time and resource to do this all of which can be better utilised in more effective ways. How do we keep our customers, there are a number of key things we need to consider.

COMMUNICATION

Ensure you maintain regular communication with your customers and the most effective way of doing this is by email. Firstly we need to ensure that we capture all our customers email addresses and then when we email them ensure it is personal to them, you know how you feel when you receive a personalised email. This regular email does not always have to sell them something just keep them informed of what’s happening, so that when they do want to use your service or buy one of your products you are at the forefront of their mind. Also actively encourage customer feedback with a customer comment book, satisfaction surveys and then when you receive useful comments act upon it and let the customer see that you have taken their advice.

PRODUCTS & SERVICES

Look at the products and services you offer and build up additional products and services to offer your customers. If you don’t have any products or services further to offer look at companies in a similar market place and set up a joint venture to extend your offer to these existing companies, remember there is more profit from a relationship with an existing customer. Customers always want to know what is in it for them, what benefits can they receive, so look to add perceived value by adding something on, a great example is Sunday newspapers giving away free CDs/DVDs which customers perceive as to having a value of about ten times the value of the paper, but to the paper it is very little cost.

MARKETING

All forms of communication with your customers, be it websites, correspondence, emails, advertising, menus or price lists reflect on your business so regularly take a ruthless look at these and ensure they are portraying the correct image. Ensure in all your marketing material you focus on the benefits to your customers, not the features of the company, tell them how you can add value to them. The majority of our customers are coming to us via the internet so use this and your emarketing effectively, ensuring that you use the opportunities to capture email addresses. One of the most effective ways of achieving this is by offering something free. We should all look at turning our businesses into multi level marketing machines. Advertising is very expensive and not as effective as the marketing tools we all have already at our fingertips. We can also capture further customer information by asking them what they think of our services in the form of customer satisfaction questionnaires and when we receive this feedback we should always take all comments on board in our journey to improve quality and exceed customer expectations. Also look at the major high street retailers and how they capture all the information about our shopping habits on their store cards and then target us with specific offers why not offer your customers a loyalty card. It is estimated that 68% of people leave a business because of indifference, correspond regularly with your customers. There is a golden rule in marketing that will make you wealthy, once you have someone’s details keep on following up until they buy, die or tell you to stop.

STAFF

The people who most represent our business in focusing on the customer are our staff and used correctly they can add significant value, so keep them informed and involve them, they can be a source of valuable information. Look at their communication methods and skills and ensure like your marketing material they are portraying a positive message. It is your staff that can upsell to your customers. Look at the fast food chains who are the greatest exploiters of upselling, by asking at every transaction is that large or super and of this upsell 85% is profit and though a single transaction does not offer a lot, do it a million times a day and it makes a very large difference. Also allow your team to be involved in the business, hold regular brainstorming sessions, you will be amazed where some of the best ideas come from. If the staff are involved in the business and are made to feel part of the decision process, then you will see return in their loyalty and effort in moving the business forward. Always Remember

Together

Everyone

Achieves

More


SIMPLE INCREASING WEBSITE TRAFFIC TIPS

November 11, 2011

SIMPLE WAYS TO OPTIMISE TRAFFIC TO YOUR WEBSITE

One of the things you’ve probably seen being pushed a lot by website designers and Internet marketing “experts” is Search Engine Optimisation, or SEO.

The idea is simple: you design your website and write the copy on it in such a way that when people are searching online for products and services, your site is the one the search engines decide is the best match, or the most “relevant”. In addition you also need people linking to your site, but they need to be the right people and they need to link to you in the right way.

Here are some simple (and very safe) techniques that you can put into practice right away to get your website appearing near the top of the search engines:

1. Know exactly what your customers are searching for! Before you begin to market your site on the web, it’s vital you know exactly what the people you want to become your customers are looking for.

So, what will a potential customer type into a search engine to find your particular product or service? Here’s how to find out: use Word Tracker, http://www.WordTracker.com It gives you the results of the most popular search terms typed in by searchers for that month, and helps you narrow down and select the best search terms to get a response from people searching for the products and services you sell. You can also use Google’s free keyword tool in your Adwords account.

2. Include your keywords in your domain name and your file names. If you have an existing website for your business, you’re probably stuck with it. This isn’t necessarily a problem, but if you’re looking at a new website, it’s a good idea to have your main keyword in the domain name. For example, if your business was “wedding cakes”, and this was the search term you’d identified as being the best one for you, then you might consider the domain

http://www.amazingweddingcakes.com.

Then, each page on your website should be optimised for a different search term. For example, if we take the wedding cake example, you might have a page under your main page which is about “vegetarian wedding cakes”. You would name the file vegetarian-wedding-cakes.html.

3. Write your page copy so it’s attractive to the search engines. It’s a mistake to think you can get better rankings by using your keywords more. Page content is increasingly less important – but it still counts. So here are some simple tips for writing search-engine optimised body copy:

Ensure your search term appears in the first few words of the headline of your page.

Ensure your search term appears once in every block of 125 words of body-copy and subheadings. It can appear anywhere in the block, (with the exception of the very first one, where it should be in the first 90 characters).

• Include at least one HTML link which contains your search term in the link copy. The easiest way to do this is to have a link at the bottom of the page linking to the top e.g. “Back to top of speciality wedding cakes”.

Once your site is search engine friendly, we begin the entire process of link building – getting high quality sites linking to you in the correct way. If you put these 4 tips into practice – and they’re all pretty easy and straightforward – you’ll not only save yourself a lot of money, but it will also increase your chances of getting highly-qualified, eager, and, best of all FREE traffic to your site from the search engines.


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