Apps And The Hospitality Industry

May 10, 2013

In the UK and particularly the UK Hospitality Industry we are very slow to adopt technology in business.


Wherever we go now we see our potential customers using their phone, tablet or laptop to conduct their business and personal life. Recent statistics tell us that mobile web traffic rose by 403% in first 9 months of 2012, 87% of the world’s population owns a mobile phone and mobile broadband subscriptions have grown annually by 45% since 2007. Our customers are all spending more time on their smart phones doing mobile banking, shopping and socialising. People are looking for and demanding easy accessibility.

The retail industry are all encouraging us to click and collect so lets join in and reap the benefits that an app can give our businesses, such as:

  • Reducing wastage
  • Improved advanced knowledge on sales
  • Opportunity to promote other areas of business
  • Growing a database
  • Target marketing for offers
  • Happy customers
  • Income through complementary advertising
  • Knowledge of customers spending patterns

Businesses in the hospitality industry that are utilising app technology are seeing significant benefits, for instance Dominoes are seeing sales of over £1m per year via mobile and with suggestive selling are seeing average spend increases of 18%.

The App can link with social media sites, Facebook, Twitter, Yelp, Trip Advisor, Google+ and Four Square to further promote your business.

Unlike most Apps the App system I work with allows access to the control panel for its users. This access enables menus to be updated, features can be added or removed, offers and daily deals can be promoted all whenever the business wishes to do so. It is also allows direct access to the database so it can be utilised for marketing purposes and exclusive offers together with providing information on your customers buying patterns. This App system is also totally bespoke and uniquely branded to your business. We also work and listen to all our clients to constantly develop the App for the benefit of all.

This app is appropriate for use across all aspects of the hospitality industry  from ordering your lunch at work, booking and pre-ordering in a restaurant or pub, pre-ordering food and drink for an event, ordering room service in a hotel and also for take-aways on the high street.

Imagine being a football supporter and from your seat or before you arrive at the stadium being able to order your half time food and drink. Then either have it delivered to your seat or collect from a central point

  •  No Queuing
  •  Hassle Free
  • Increase Spends
  • Invaluable Customer Information
  • Target Marketing
  • Create a loyalty scheme without the need for customers to carry around a loyalty card
  • Reduction in cash handling with in App secure payment
  • All monies go direct to your account

The same benefits apply if you operate a staff catering facility and you make your menu available on their smartphones 24/7. It allows them to create their sandwich from your deli options at a time to suit them and then at lunchtime avoid the queuing, imagine how they will feel able to do more with their lunchtime. Also if you are in the pub and restaurant sector allowing your customers to view the menu on their smartphone, even pre-order and if desired pre-pay the benefits are enormous to you. We are also a very favorable option over the bigger app operators if you operate a take away as we ensure the money goes direct to your account and set up and order rates are very competitive.

With all of this why do you not allow your customers to carry your venue and menus around in their pocket all day. Your standard website is not optimised for viewing on the small screen of a mobile phone or tablet but your Web 2.0 site will look great on a small screen and means that you are accessible to anyone with mobile internet. People will be able to view your menu, book a table and order food in advance and all this information can be sent direct to your printer, fax, computer or as a text. Also we can enable online and in-app payment direct to you.

The information that can be provided from this software will tell you how people are using your app and therefore produce more successful target marketing and launch promotions for quiet periods. It comes complete with Google Maps so customers can easily find you. It will also link with all your social media to further inform your customers and build up loyalty by offering vouchers and special offers.

If you would like to be sent a demo app for you to visualise the benefits and explore how it will appeal to your customers contact me or visit the app page on the web site


November 11, 2011


One of the things you’ve probably seen being pushed a lot by website designers and Internet marketing “experts” is Search Engine Optimisation, or SEO.

The idea is simple: you design your website and write the copy on it in such a way that when people are searching online for products and services, your site is the one the search engines decide is the best match, or the most “relevant”. In addition you also need people linking to your site, but they need to be the right people and they need to link to you in the right way.

Here are some simple (and very safe) techniques that you can put into practice right away to get your website appearing near the top of the search engines:

1. Know exactly what your customers are searching for! Before you begin to market your site on the web, it’s vital you know exactly what the people you want to become your customers are looking for.

So, what will a potential customer type into a search engine to find your particular product or service? Here’s how to find out: use Word Tracker, It gives you the results of the most popular search terms typed in by searchers for that month, and helps you narrow down and select the best search terms to get a response from people searching for the products and services you sell. You can also use Google’s free keyword tool in your Adwords account.

2. Include your keywords in your domain name and your file names. If you have an existing website for your business, you’re probably stuck with it. This isn’t necessarily a problem, but if you’re looking at a new website, it’s a good idea to have your main keyword in the domain name. For example, if your business was “wedding cakes”, and this was the search term you’d identified as being the best one for you, then you might consider the domain

Then, each page on your website should be optimised for a different search term. For example, if we take the wedding cake example, you might have a page under your main page which is about “vegetarian wedding cakes”. You would name the file vegetarian-wedding-cakes.html.

3. Write your page copy so it’s attractive to the search engines. It’s a mistake to think you can get better rankings by using your keywords more. Page content is increasingly less important – but it still counts. So here are some simple tips for writing search-engine optimised body copy:

Ensure your search term appears in the first few words of the headline of your page.

Ensure your search term appears once in every block of 125 words of body-copy and subheadings. It can appear anywhere in the block, (with the exception of the very first one, where it should be in the first 90 characters).

• Include at least one HTML link which contains your search term in the link copy. The easiest way to do this is to have a link at the bottom of the page linking to the top e.g. “Back to top of speciality wedding cakes”.

Once your site is search engine friendly, we begin the entire process of link building – getting high quality sites linking to you in the correct way. If you put these 4 tips into practice – and they’re all pretty easy and straightforward – you’ll not only save yourself a lot of money, but it will also increase your chances of getting highly-qualified, eager, and, best of all FREE traffic to your site from the search engines.

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