WHY HAVEN’T YOU CONSIDERED UTILISING YOUTUBE FOR BUSINESS
YouTube was founded in 2005 and it describes itself as a platform which allows billions of people to watch and share originally created videos. It provides a forum for people to connect, inform and inspire others across the globe. YouTube is now a subsidiary of Google and has 800 million registered users and only last month it announced that it currently has four billion video views a day!!
For business YouTube can be utilised as a highly effective tool to share knowledge, market your products and connect with actual and potential customers and colleagues. It will help to build more personal relationships with your client base and it does not require a big budget, just a video camera, creativity and time to plan. Let’s highlight some of the uses for YouTube in your business:
- Upload recordings of presentations to demonstrate public speaking skills
- Create videos of valuable tips for your customers
- Interview an expert
- Record a meeting to share with employees and shareholders
- Advertise your YouTube channel in all of your marketing materials
- Explain your product or service
- Utilise it as an active website
- Introduce your team
- Video your venue/premises
The key to ensuring that your video is a success and portrays the correct message is in the planning; do not try to short cut this as it will surely back fire on you. Your clip needs to inform, educate and entertain your audience. Prior to starting your video consider these key points:
- Good content – ensure that you engage with your audience so they want to share the clip with their friends
- Plan ahead – start with a clear vision of what you want to achieve and your target audience. Planning will save time and energy and ensure better content
- Don’t think like it should be a commercial. It should be a soft sell, entertaining viewers, offering valuable information and marketing indirectly
- It needs to be a high quality production as this will reflect on your business
- Keep it short and precise and under two to three minutes as YouTube viewers tend to have a short attention span. Longer content can be broken down into a number of clips
- Attracting traffic to your video works in the same way as your website so the title and summary to your video has to utilise search engine optimisation (SEO). When deciding on the title and headline ensure you select words and phrases that when potential customers are searching online the search engines decide that your video is the best match.
Once you have uploaded your video don’t just forget it invest time and energy in promoting it. You should post links to your video everywhere including your website, Facebook, LinkedIn, tweet about it, company stationery, email signature and all your marketing material.
You also need to ensure that you are achieving a return on investment and YouTube has very good analytical and demographic information so review this to check that your video is reaching the write audience and if not correct it to maximise return.