POUR YOUR OWN PINT

December 10, 2012

Imagine going into a pub, to an event, stadium or racecourse and being able to pour your own pint. Technology is everywhere controlling our World and now it will allow you to pour your own pint.

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THE FOUR KEG WALL

Pour your own Pint –The system that allows your customer to pour their own draught beer, either from a table, beer wall or mobile unit.

The ideal solution for volume businesses and customers pay for every drop of beer.

This system, new to the market can be fixed or mobile. The fixed solution is for new builds or refurbishments as beer lines need to be run to the table. The mobile is ideal for events, stadia or any volume occasion. The mobile unit holds 2 kegs and gas. The beer wall holds four kegs and gas and will therefore service more people, ideal for volume occasions like stadiums. The system works wirelessly and staff are totally in control from behind the bar or a central point. The customer purchases an i-button from the bar or cash point and this allows them to pour beer to value on the i-button. The system has a number of advantages including:

  • Instantly increases profitability as customer pays for every drop of beer dispensed
  • It saves time and allows staff to focus on other areas
  • It has proven success in where it has been installed with customers booking beer tables in advance when there is a major event
  • The screen on beer pump allows customer to order other drinks and food directly from table
  • Mobile units provide a solution to volume environments or in temporary situations such as marquees.

8 Tablet 2

A TABLE TOP UNIT COMPLETE WITH TABLET

The draught beer unit above shows the beer taps complete with tablet which can be used for ordering food, alternative drinks and would connect to the tills so the orders can be bought to the table. The tablet can also be used for advertising to improve the pay back or advertise future events and menu items.

This technology has use throughout the hospitality industry and has tremendous appeal to the customer. Imagine being able to book your own beer table in your pub to watch a major event on the big screen or going to that major event and not having to queue for a pint.

The capital outlay is offset by a number of factors including it allows you to serve more beer, there is no waste and you can sell advertising space on the tablet.

If this is of interest please contact me for further details


ENHANCING THE CUSTOMER EXPERIENCE

March 27, 2012

In looking at enhancing our customer experience we never have to lose sight of the fact that the customer is King. In today’s very competitive market place it’s those businesses that put themselves out for their customer and also train this philosophy into all their team that succeed, to help your team get on board with this why not offer them an incentive for exceptional customer service. The cost of getting new customers is a big cost to which you also need to allocate time and resource to do this all of which can be better utilised in more effective ways. How do we keep our customers, there are a number of key things we need to consider.

COMMUNICATION

Ensure you maintain regular communication with your customers and the most effective way of doing this is by email. Firstly we need to ensure that we capture all our customers email addresses and then when we email them ensure it is personal to them, you know how you feel when you receive a personalised email. This regular email does not always have to sell them something just keep them informed of what’s happening, so that when they do want to use your service or buy one of your products you are at the forefront of their mind. Also actively encourage customer feedback with a customer comment book, satisfaction surveys and then when you receive useful comments act upon it and let the customer see that you have taken their advice.

PRODUCTS & SERVICES

Look at the products and services you offer and build up additional products and services to offer your customers. If you don’t have any products or services further to offer look at companies in a similar market place and set up a joint venture to extend your offer to these existing companies, remember there is more profit from a relationship with an existing customer. Customers always want to know what is in it for them, what benefits can they receive, so look to add perceived value by adding something on, a great example is Sunday newspapers giving away free CDs/DVDs which customers perceive as to having a value of about ten times the value of the paper, but to the paper it is very little cost.

MARKETING

All forms of communication with your customers, be it websites, correspondence, emails, advertising, menus or price lists reflect on your business so regularly take a ruthless look at these and ensure they are portraying the correct image. Ensure in all your marketing material you focus on the benefits to your customers, not the features of the company, tell them how you can add value to them. The majority of our customers are coming to us via the internet so use this and your emarketing effectively, ensuring that you use the opportunities to capture email addresses. One of the most effective ways of achieving this is by offering something free. We should all look at turning our businesses into multi level marketing machines. Advertising is very expensive and not as effective as the marketing tools we all have already at our fingertips. We can also capture further customer information by asking them what they think of our services in the form of customer satisfaction questionnaires and when we receive this feedback we should always take all comments on board in our journey to improve quality and exceed customer expectations. Also look at the major high street retailers and how they capture all the information about our shopping habits on their store cards and then target us with specific offers why not offer your customers a loyalty card. It is estimated that 68% of people leave a business because of indifference, correspond regularly with your customers. There is a golden rule in marketing that will make you wealthy, once you have someone’s details keep on following up until they buy, die or tell you to stop.

STAFF

The people who most represent our business in focusing on the customer are our staff and used correctly they can add significant value, so keep them informed and involve them, they can be a source of valuable information. Look at their communication methods and skills and ensure like your marketing material they are portraying a positive message. It is your staff that can upsell to your customers. Look at the fast food chains who are the greatest exploiters of upselling, by asking at every transaction is that large or super and of this upsell 85% is profit and though a single transaction does not offer a lot, do it a million times a day and it makes a very large difference. Also allow your team to be involved in the business, hold regular brainstorming sessions, you will be amazed where some of the best ideas come from. If the staff are involved in the business and are made to feel part of the decision process, then you will see return in their loyalty and effort in moving the business forward. Always Remember

Together

Everyone

Achieves

More


Customers Maintaining Existing Ones and Winning New Ones

October 17, 2011

The cost of getting new customers is a big cost and also you need to allocate time and resource to do this all of which can be better utilised in more effective ways. How do we keep our customers, there are a number of key things we need to consider.

COMMUNICATION
Ensure you maintain regular communication with your customers and the most effective way of doing this is by email. Firstly we need to ensure that we capture all our customers email addresses and then when we email them ensure it is personal to them, you know how you feel when you receive a personalised email. This regular email does not always have to sell them something just keep them informed of what’s happening, so that when they do want to use your service or buy one of your products you are at the forefront of their mind.

PRODUCTS & SERVICES
Look at the products and services you offer and build up additional products and services to offer your customers. If you don’t have any products or services further to offer look at companies in a similar market place and set up a joint venture to extend your offer to these existing companies remember there is more profit from a relationship with an existing customer.

MARKETING
All forms of communication with your customers, be it websites, correspondence, emails, advertising, menus or price lists reflect on your business so regularly take a ruthless look at these and ensure they are portraying the correct image. Ensure in all your marketing material you focus on the benefits to your customers, not the features of the company, tell them how you can add value to them. The majority of our customers are coming to us via the internet so use this and your emarketing effectively, ensuring that you use the opportunities to capture email addresses. One of the most effective ways of achieving this is by offering something free. We should all look at turning our businesses into multi level marketing machines. Advertising is very expensive and not as effective as the marketing tools we all have already at our fingertips. We can also capture further customer information by asking them what they think of our services in the form of customer satisfaction questionnaires and when we receive this feedback we should always take all comments on board in our journey to improve quality and exceed customer expectations.

STAFF
The people who most represent our business in focusing on the customer are our staff and used correctly they can add significant value, so keep them informed and involve them, they can be a source of valuable information. Look at their communication methods and skills and ensure like your marketing material they are portraying a positive method.


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