Hello world!

October 13, 2011

Hi I am Managing Director of Guineas Associates, based in the UK with offices in Cambridge and also in Limerick, Ireland. We are a small consultancy business focusing on the catering, hospitality, event and leisure industry. The business was formed in May 2008 and since then we have successfully assisted businesses in the process of change management, retail branding and implementation of new contracts. I pride myself in providing quality results that work for all our clients in terms of both financial return and customer benefit.

I am able to draw on 30 years of experience of managing the catering operations at prestigious stadiums, racecourses, conference centres, arenas and
major one off events. I have also advised on International stadia including
projects in Sydney, Paris, Monaco, Amsterdam, Milan and Dublin. I have also
managed and delivered the full corporate hospitality experience to the leading
industry and corporate buyers at events such as the Ryder Cup, European
Champions Final at the San Siro Stadium, Milan and for Rugby Internationals at Twickenham and Millennium Stadiums. The services we offer include, but are not limited to:-

  • Interim Management support
  • Auditing, monitoring, evaluation of operations and procedures
  • Identifying organic growth opportunities
  • Brand identity and development
  • Market research
  • Supplier sourcing and purchasing review
  • Production of policy and procedure manuals
  • VIP Management
  • Preparation and Management of Major Events

In the three years since forming Guineas Associates I have assisted companies
with various projects, which include managing a division of a company through
the process of management change and restructure, whilst developing a brand for
their retail operation. I have opened a new contract for a client and managed
the design and build project for this contract, liaising with client,
contractors and local authority and recruiting the team, developed the retail
brand and produced marketing materials for the venue. I have also helped a
company develop their retail offer and produced an induction and customer
service training document for a high street operator. I have assisted an Irish Event cleaning company with the introduction to the UK market, producing a template for tender documents, a framework for strategic plan and introduction to key event organisers in the UK.

 For more details and case studies visit www.guineasassociates.com

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