WHY AND HOW TO USE TWITTER IN YOUR BUSINESS

January 16, 2012

Twitter is a social networking service that keeps your followers informed of what’s new in succinct to the point messages of 140 characters maximum. These messages can also be linked to your LinkedIn and Facebook profiles so they appear simultaneously on these networks.

It is a proven fact that news can travel fast around the globe once posted on Twitter. Twitter has been responsible for breaking many news stories. For instance Iran, when public protested about the 2009 elections the BBC and CNN were forced to get their updates from Twitter. It can be utilised for similar affect with regard to your business, you can keep people informed of latest offers, new products, latest recipes and your customers will utilise it to broadcast an excellent or poor experience.

Why should you utilise this media phenomenon, here are some facts:-

  • Twitter has over 300 million registered users
  • Approximately 450,000 new users register each day
  • There are 200 million tweets sent each day
  • 40% of active users utilise their phone to tweet
  • The fastest growing age group of users is 35 – 45 year olds

Twitter can help your business in a number of ways:-

  • It creates awareness of your business
  • It can be utilised to develop customer loyalty
  • It drives traffic to your website
  • It provides the opportunity for marketing campaigns to reach a far wider audience
  • Promotes products and services
  • Networks with customers and potential customers
  • Monitor trends, competitors and new products
  • Promotes events
  • Recruitment

Twitter allows you to maintain regular contact with your customers and interact with them and you have the opportunity to manage your reputation by quickly responding to an adverse comment and turning this round.

If you are not utilising Twitter, take a look because your competitors are and they are taking advantage so seize the opportunity and become part of this. It also provides you the opportunity to see what your competitors are doing.

If you are not on Twitter visit www.twitter.com and sign up. You have 15 characters for your user id, so ensure this reflects your business and allows your customers to find you. Ensure you add a photograph to your profile to personalise your account and your website address to drive traffic. Once you have set up your account then find people to follow and read the bio of those who follow you and decide if to follow them. Use Twitter to share your knowledge, ask questions, promote other businesses and interact. Once you start to tweet set aside time to regularly update your followers, it doesn’t always have to be about business, share all useful information. The best time to grab people’s attention is to tweet in the afternoon and more specifically mid afternoon on a Friday.

A useful tool in Twitter is hash tags #, which is equivalent of the Meta tags utilised on your website, which are picked up by the search engine spiders and push your website to the top of the search lists. If you want your message to be picked up by someone interested in what you are saying add hash tag # prior to the key word, i.e. #special offer.

Once you have signed up add your Twitter ID to email signature, business cards and website, download Twitter application to your phone and email people to tell them you are on Twitter.

If you need to know more about Twitter there are social media experts in your area that can provide you with this information, search them out on the web.


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